A complete design overhaul was required for Essex County Cricket Club's quarterly Member's Magazine. Under strict client instructions to only use the font Noto Sans, I experimented with headings to create individual and striking page articles with a common link throughout. The colour scheme - at a 30% tint of Essex Cricket's corporate colours - provides a fresh look with comfort and familiarity.
Armed with a paper bag, camera, tripod, baseball bat and women's blouse, I set about creating a one man show to express the versatility of typography. The film is a dark and powerful sketch which gives personality to the two chosen fonts in a steroetypical yet thrilling way.
When designing logos I adopt a slightly different approach. I like the brief to sit on my mind for at least 24 hours, dipping in and out of my sketchbook throughout that period with ideas. Only when I have three solid routes to explore do I get to work digitally. My designs are very raw, exploring various elements of type, shape and colour to portray the core of a business in the most simple and intriguing way.
This design dramatically breaks free from the grid adopting a fresh new take on the word 'corporate'. It is simple and clean, yet quirky; and each page demands attention. Blocked imagery and strategic typographical layout guides the reader through.
The IFA specialise in the distribution of Independent and Art Films to the mass market. I wanted the branding to reflect this combination of target audiences and remove any snobbery around Independent film. The warm, sophisticated colour palette of pinks and purples attempts to do this through a beautiful camera lense design. It reflects the bare basics of any film, any budget, any genre. A camera is what united them all.
Brand identity for a rugged new sports brand. Spoof viral to gain attention.
A promotional video to mark the 20th Anniversary of Pelican Media.