Seriously. What the fuck is wrong with some people.
Social Media continues to remind me everyday of the absolute dickheads there are in this world, with comments like the one above and others all across America, such as “Nice to see that Coke likes to sing an AMERICAN song in a terrorist’s language” and “Get the FOREIGNERS off the American Coke advert.”
Now, I will admit. Upon first seeing this advert from Coca-Cola, my first thought was “Wow, this is not going to go down well.” Expressing culture is great, and It is definitely something Coca-Cola should be doing, as such a large global company. However, It all seemed way to forced, and at half time of the Superbowl, in front of millions and millions of Americans, the most patriotic nation in the world, it was bound for a backlash.
I can understand on some level, the bitterness towards this advert, particularly the very patriotic song being sung in Hindi, However, it angers me that we seem to be suddenly taking a step in the wrong direction when it comes to racism. Now there is this outlet, via social media means, where it appears to be “ok” to indirectly target cultures and race. We all have our own views on racism, and immigration etc. I understand that, but these people can now hide behind the barriers of the internet and air their prejudice opinions for the world to see. Something which was not so widely possible 7-8 years ago.
As for the video itself, sorry Coca-Cola, it wasn’t for me. Yes it was a very lovely video where everybody is having fun, but apart from that I was quite bored. It didn’t have the get up and go vibe, and it lacked drama. I want energy, I want a good time from drinking Coca-Cola; like that of the Budweiser & Smirnoff Superbowl ads of 2012. I love these.
The song however I did enjoy, and was sung beautifully by Sushmitha, a young Indian American.
“भगवान तुमको पर अपनी कृपा शेड और समुद्र से समुद्र चमक के लिए, भाईचारे के साथ तेरा अच्छा ताज.”
“God shed his grace on thee and crown thy good with brotherhood, from sea to shining sea.”
America, The Beautiful.