What a fantastic parody campaign from a duo based in San Fransisco. Although the there isnt much apparent online presence of the pair, Jessica Saia of The Bold Italic got an email response when questioning their intentions:
“The iPhone 6 ads are all over San Francisco and we walk by them everyday. All the photos Apple selected for the campaign are beautiful. Our thought was that people don’t always take pretty pictures on their phones, so we thought it would be funny to show the other, non-beautiful, photos people take. We both work as creatives in advertising and love to make fun of our industry whenever we can. We put them up this past Sunday, mostly around the Mission, Castro, and Downtown area where all the iPhone 6 ads are.”
It certainly cheered me up this morning. I also dont think anyone can argue that it is false advertising.