A complete design overhaul was required for Essex County Cricket Club's quarterly Member's Magazine. Under strict client instructions to only use the font Noto Sans, I experimented with headings to create individual and striking page articles with a common link throughout. The colour scheme - at a 30% tint of Essex Cricket's corporate colours - provides a fresh look with comfort and familiarity.
The Mid Essex Clinical Commissioning Group needed an instructional video detailing key cutbacks they were making to the NHS. With a 3 day turnaround and a negative topic to cover I opted for simple icons and clever typography to guide the viewer through, in a friendly and informative way.
Armed with a paper bag, camera, tripod, baseball bat and women's blouse, I set about creating a one man show to express the versatility of typography. The film is a dark and powerful sketch which gives personality to the two chosen fonts in a steroetypical yet thrilling way.
Recruitment companies are in abundance these days and Success Recruit needed a style which was going to set them apart from the crowd. In a world of imagery dominated by suits, handshakes and thumbs up, I proposed a quirky baby business theme to show the fun side of the company.
When coupled with playful straplines and a fun user interface, navigation is easy and enjoyable. Success Recruit emits an air of charm, playfulness and confidence, all the while maintaining their professionalism and credibility.
Some say ‘the grid’ is a designers best friend. It must not always be obeyed, but only by utilising it can one disobey it correctly. This design explores that idea and adopts a fresh new take on the word 'corporate'. It is simple and clean, yet quirky; and each page demands attention. Blocked imagery and strategic typographical layout guides the reader through.
The Benefit Committee handed me a set of testimonials and said "off you go". There was only one stipulation; the lead sponsor Success Recruit should have their corporate colour included. Armed with a vibrant green, I gave it a beautiful purple partner in crime and set to work, focusing as usual, on the power of type. I drew quotes from each article and subtly experimented with letterforms, paying particular attention to each players personal relationship with Ravi. The result: an intimate and visually striking look into the England Cricketer's fantastic career. Brochure available for purchase from www.boparabenefit.com.
In my mind, a logo is never as good as it can be. There is always a better and more thoughtful solution, it just depends how far we get through its exploration. I aim to explore as far and wide as possible, drifting what may be considered to some as completely off subject. However, nothing is irrelevant if it leads to relevance, and I never include anything in my work without relevance. My designs are very raw, exploring various elements of type, shape and colour to portray the core of a business in the most simple and intriguing way.
The IFA specialise in the distribution of Independent and Art Films to the mass market. I wanted the branding to reflect this combination of target audiences and remove any snobbery around Independent film. The warm, sophisticated colour palette of pinks and purples attempts to do this through a beautiful camera lense design. It reflects the bare basics of any film, any budget, any genre. A camera is what unites them all.
I was commissioned by Pelican Media to create a celebratory video to mark the 20th Anniversary of the company. An extensive library of CGI walkthroughs provided me with a foundation to work from, and I was blown away by the intricacy and detail in their work. Using my personal reaction as a guide, I created a descriptive journey through their recent work, focusing on the detail, imagination, and grand scale of Pelican Media. An explosive start leads into a slow and beautiful look into the company’s vast portfolio of work.
In this industry, jobs can appear in all shapes and sizes for all matters of money, mostly wanted as soon as possible. But just because a small job is needed immediately for next to nothing, does that mean it doesn't deserve any creative thought? When these jobs arise I like to dedicate 5-10 minutes of deep thinking to let my imagination run wild. For it is these jobs where the client has little time to complain can we be truly experimental. All in a ridiculously short period of time, my favourite.
I am freelance Graphic & Multimedia Designer, working and living in The Netherlands. I enjoy white space, playful typography and organised chaos.
I currently undertake work in varying aspects of design including, motion graphics, web design and interface design. If you have a project you think I might enjoy please get in touch at firstname.lastname@example.org
Outside of design, I like to play football, watch football and talk about football. I also read alot, and snowboard when my location allows.
I design with the production process and end user in mind. It allows me to apply my thinking and push my designs to the very limits of what is possible.
From pantone, bleed and overprint to large columns, media queries and hamburgers.